GWR Publicity

Stratford upon Avon Poster

A typical example of the Great Western Railway's publicity poster campaign of the 1930s advertising tourist locations across its railway network. The reference in the text under the painting to cheap monthly returns issued daily demonstrates that it was the GWR's intention to encourage passengers to stay for a longer period than one day. This would be music to the ears of the town's tourist chiefs today as most tourists only visit as day trippers.

back