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GWR Route: Banbury to Wolverhampton

Hockley Station: gwrhd1646

Flyer advertising the GWR's new service of 'Railhead Distribution for Speed and Satisfaction'

A four page pamphlet accompanied the introduction of Railhead Distribution to Birmingham in 1932. As well as emphasising speed and price, the Great Western Railway offered to provide a complete logistics service, including; maintaining and storing local stock levels, collecting and returning empty packaging, providing space to assemble consignments from different sources before despatch, and an extensive range of clerical services. Additionally where firms had sufficient trade to fully occupy a road van, the vehicle could be branded with the firm’s own name, colour and style. If desired, arrangements could also be made for the driver to wear the firm’s distinctive uniform.

Robert Ferris